Mmcp.market

positioning-ideas skill

by phuryn·phuryn/pm-skills·27k stars·MIT

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

A100/100content scan

Is the positioning-ideas skill safe?

Clean: nothing in its files matched our rules. We read 1 file in the folder on 2026-09-28.

No findings.

Install the positioning-ideas skill

A skill is a folder. Copy it into your agent's skills folder and the agent loads it when the task matches its description.

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-marketing-growth/skills/positioning-ideas ~/.claude/skills/positioning-ideas
available in every project

In the Claude apps, zip the folder and upload it from the Skills settings. The folder on GitHub

The instructions your agent would load

SKILL.md as published, without the frontmatter. Read it on GitHub

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

  • Developing product positioning strategy
  • Differentiating from competitors
  • Crafting brand positioning statements
  • Identifying market positioning gaps
  • Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

  • Their primary positioning angle
  • Their target audience focus
  • Key differentiators they emphasize
  • Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

  • Be clearly differentiated from competitor positioning
  • Resonate with the target audience's values and needs
  • Emphasize specific capabilities that competitors downplay or ignore
  • Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

  1. Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
  2. Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
  3. Supporting Message: Key supporting messages that reinforce this positioning
  4. Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

  • Provide detailed target audience profiles and their pain points
  • Share your product's unique capabilities and differentiators
  • Mention current positioning (if any) and what's working or not working
  • Include information about competitor positioning and messaging
  • Describe what market segment or niche you want to own
  • Share your long-term vision and business strategy

Further Reading

  • Product Management vs. Product Marketing vs. Product Growth 101
  • How to Design a Value Proposition Customers Can't Resist?

More skills from phuryn/pm-skills

  • Aab-test-analysisAnalyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
  • Aanalyze-feature-requestsAnalyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
  • Aansoff-matrixGenerate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
  • Abeachhead-segmentIdentify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
  • Abrainstorm-experiments-existingDesign experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
  • Abrainstorm-experiments-newDesign lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
  • Abrainstorm-ideas-existingBrainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
  • Abrainstorm-ideas-newBrainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
  • Abrainstorm-okrsBrainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.
  • Abusiness-modelGenerate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
  • Acode-reviewReview code for actionable defects. Correctness is the core; performance and security are optional sub-cases of the same engine. Anchors on agreements between participants across a boundary, forces a violating execution, and refutes every candidate before reporting. Use when asked to review changes, find bugs, audit a codebase, or check whether a fix is safe.
  • Acohort-analysisPerform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

All agent skills → · MCP servers