Mmcp.market

pestle-analysis skill

by phuryn·phuryn/pm-skills·27k stars·MIT

Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.

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Install the pestle-analysis skill

A skill is a folder. Copy it into your agent's skills folder and the agent loads it when the task matches its description. 

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/pestle-analysis ~/.claude/skills/pestle-analysis
available in every project

In the Claude apps, zip the folder and upload it from the Skills settings. The folder on GitHub

The instructions your agent would load

SKILL.md as published, without the frontmatter. Read it on GitHub

PESTLE Analysis

Metadata

  • Name: pestle-analysis
  • Description: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
  • Triggers: PESTLE analysis, macro environment, market environment, external factors analysis

Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

Input Requirements

  • Industry and market context
  • Geographic market or region(s)
  • Product or business type
  • Current strategic challenges or questions
  • Any known regulatory or market changes

PESTLE Analysis Framework

1. Political

What government policies, regulations, and political stability affect the business?

  • Government policies and incentives
  • Tax regulations and tariffs
  • Political stability and risk
  • Government spending and subsidies
  • Trade agreements and regulations
  • Licensing and permits required
  • Government relationships and lobbying needs

2. Economic

What economic conditions and financial factors matter?

  • Economic growth and GDP trends
  • Interest rates and inflation
  • Currency exchange rates
  • Consumer spending and confidence
  • Employment and labor costs
  • Disposable income trends
  • Access to financing and capital

3. Social

What demographic and cultural trends shape the market?

  • Population demographics and trends
  • Cultural attitudes and values
  • Consumer lifestyle and behaviors
  • Education and skills availability
  • Health and wellness trends
  • Social media and digital adoption
  • Diversity and inclusion preferences

4. Technological

What technological advances or disruptions are relevant?

  • Emerging technologies (AI, blockchain, cloud, etc.)
  • Digital transformation trends
  • Cybersecurity and data privacy requirements
  • Automation and robotics
  • Internet of Things (IoT) and connectivity
  • Research and development capabilities
  • Technology adoption rates and digital literacy

5. Legal

What laws, regulations, and compliance requirements apply?

  • Data protection and privacy laws (GDPR, CCPA, etc.)
  • Employment and labor laws
  • Intellectual property and patent laws
  • Consumer protection laws
  • Industry-specific regulations
  • Compliance costs and audit requirements
  • Liability and insurance requirements

6. Environmental

What environmental, climate, and sustainability factors exist?

  • Climate change and environmental regulations
  • Carbon emissions and sustainability requirements
  • Natural resource availability and scarcity
  • Waste management and circular economy trends
  • Renewable energy adoption
  • ESG (Environmental, Social, Governance) expectations
  • Green certification and eco-friendly standards

Output Process

  1. For each PESTLE category, identify 3-5 relevant factors
  2. Assess impact on product/business (High, Medium, Low)
  3. Assess probability or likelihood (High, Medium, Low)
  4. Prioritize factors by impact x probability
  5. Develop strategic responses:
  • Which factors are opportunities to leverage?
  • Which factors are threats to mitigate or avoid?
  • Which factors require compliance or adaptation?
  1. Identify key metrics or leading indicators to monitor
  2. Build contingency plans for high-impact factors
  3. Document assumptions and unknowns requiring research

Strategic Applications

  • Market entry assessment: Is this market viable to enter?
  • Risk assessment: What macro risks could derail our strategy?
  • Opportunity identification: What external shifts create new possibilities?
  • Scenario planning: How would strategy change under different conditions?
  • Regulatory roadmap: What compliance needs must we plan for?

Notes

  • PESTLE is complementary to SWOT (macro vs. micro analysis)
  • Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
  • Geographic and industry context matter significantly
  • Trends evolve; re-assess PESTLE annually or when markets shift
  • Use PESTLE early in strategy development to avoid blind spots

Further Reading

  • The Product Management Frameworks Compendium + Templates

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