Mmcp.market

competitor-analysis skill

by phuryn·phuryn/pm-skills·27k stars·MIT

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

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Install the competitor-analysis skill

A skill is a folder. Copy it into your agent's skills folder and the agent loads it when the task matches its description. 

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-market-research/skills/competitor-analysis ~/.claude/skills/competitor-analysis
available in every project

In the Claude apps, zip the folder and upload it from the Skills settings. The folder on GitHub

The instructions your agent would load

SKILL.md as published, without the frontmatter. Read it on GitHub

Competitor Analysis

Purpose

Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.

Instructions

You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.

Input

Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).

Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.

Analysis Steps (Think Step by Step)

  1. Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS
  2. Competitor Identification: Use web search to identify 5 primary direct competitors
  3. Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy
  4. Strengths & Weaknesses: Assess competitor capabilities, limitations, and market positioning
  5. Differentiation Mapping: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
  6. Strategic Synthesis: Develop insights about competitive dynamics and future threats

Output Structure

Market Overview & Definition

  • Market size and growth trends
  • Primary customer segments and use cases
  • Key success factors in this market
  • Market dynamics and competitive intensity

Competitive Set Summary

  • 5 primary direct competitors identified
  • Market positions: leaders, challengers, niche players
  • Estimated market share or positioning
  • Notable adjacent or indirect competitors

For each of the 5 competitors:

Competitor Profile

  • Company name, founding date, funding/status
  • Primary market focus and customer segments served
  • Estimated market share or customer base size
  • Market positioning and go-to-market strategy

Core Product Strengths

  • Key features and capabilities
  • Unique competitive advantages
  • Customer value proposition
  • Technology differentiation or moats
  • Customer satisfaction and retention signals

Product Weaknesses & Gaps

  • Missing features or use cases
  • Known limitations or pain points for customers
  • Technical or operational weaknesses
  • Market positioning gaps
  • Customer dissatisfaction areas

Business Model & Pricing

  • Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.)
  • Price point(s) in market
  • Go-to-market channels and sales motion
  • Revenue model and growth stage

Competitive Threats & Advantages

  • How this competitor threatens $ARGUMENTS
  • Existing customer base and switching costs
  • Strategic partnerships or ecosystems
  • Recent product updates or strategic moves

Differentiation Opportunities for $ARGUMENTS

  • Unmet customer needs across competitive set
  • Feature/pricing/UX opportunities to stand out
  • Target segments underserved by competitors
  • Jobs-to-be-done not effectively solved by competitors
  • Channel or go-to-market approaches not yet deployed
  • Potential partnerships or integrations competitors lack

Competitive Positioning Recommendation

  • Recommended competitive positioning for $ARGUMENTS
  • Key differentiators to emphasize
  • Segments or use cases to target or avoid
  • Competitive threats to monitor
  • 12-18 month competitive risks and opportunities

Best Practices

  • Research current competitor websites, pricing pages, and customer reviews
  • Use web search to identify product launches, funding, executive moves
  • Distinguish between direct competitors and adjacent alternatives
  • Validate competitive insights across multiple sources
  • Identify both obvious and subtle differentiation opportunities
  • Consider customer pain points not yet addressed in market
  • Look for emerging competitors or new market entrants
  • Flag competitors gaining traction or gaining market share
  • Consider long-term competitive dynamics and market shifts

Further Reading

  • Market Research: Advanced Techniques
  • User Interviews: The Ultimate Guide to Research Interviews

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