competitive-battlecard skill
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
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Install the competitive-battlecard skill
A skill is a folder. Copy it into your agent's skills folder and the agent loads it when the task matches its description.
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills mkdir -p ~/.claude/skills cp -r /tmp/pm-skills/pm-go-to-market/skills/competitive-battlecard ~/.claude/skills/competitive-battlecard
In the Claude apps, zip the folder and upload it from the Skills settings. The folder on GitHub
The instructions your agent would load
SKILL.md as published, without the frontmatter. Read it on GitHub
Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
- Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
- Create the battlecard with these sections:
### Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
### Quick Comparison
### Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
### Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
### Common Objections & Responses
### Landmines to Plant Questions to ask the prospect that highlight competitor weaknesses:
- "How important is [area where we excel] to your team?"
- "Have you evaluated [specific capability they lack]?"
### Win/Loss Patterns
- We tend to win when: [pattern]
- We tend to lose when: [pattern]
- Key differentiator in competitive deals: [what tips the scale]
- Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.
Further Reading
- How to Design a Value Proposition Customers Can't Resist?
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