Brand Voice MCP server
Enforce brand writing guidelines in Claude Code — PostToolUse hook + MCP server
0 stars52 downloads/wk
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If you have run it, two minutes of your experience saves the next person an afternoon.
Brand Voice tools (2)
write = sends, deletes, buys or postsRead from the package source without running it. The installed server may list more.
analyze_readabilityCheck a Markdown file or inline text for brand-voice violations and readability scores.
apply_suggestionsApply safe word-level substitutions to a Markdown file to fix common brand-voice violations.
Public scan report
scanner v0.1.9 · 2026-09-26 · same rubric, same numbers if you re-run it
- Code scan31 source files scanned15/25
- –Live reliabilityno gateway calls yet and no remote to proben/a
- –Tool poisoningtools not inspected (local package is not executed); not countedn/a
- Auth qualitylocal package, no credentials required12/15
- Maintenancelast push 83 days ago12/15
- Maintainer identityregistry namespace matches repository owner; GitHub account older than a year8/10
Findings (2)
- mediumnpm install lifecycle script present
install.script - mediumnpm install lifecycle script present
install.scriptpackage.json: …", "typecheck": "tsc --noEmit", "postinstall": "node dist/postinstall.js || true", …
How Brand Voice compares
Against every graded MCP server, from our own scans and uptime checks. Updated after each scan run.
- Safety score
- 72/100
- higher than 37% of 48,243 servers
- Tools
- 2
- the typical server has 7
- Tools that change things
- 0%
- typical: 0%. Fewer write tools means less an agent can break
- Downloads a week
- 52
- more than 42% of 12,306 servers with a package
What its tools let an agent do: 1 read · 1 run or deploy
Install Brand Voice in Claude Code, Cursor or VS Code
Runs npx -y brand-voice on your machine. Read the scan report first; the gateway never runs local packages.
claude mcp add brand-voice -- npx -y brand-voice
What the publisher says
From the Brand Voice repository's README, as published. We do not edit it. Read it on GitHub
brand-voice
Brand writing enforcement for Claude Code — automatic, configurable, zero-friction.
Every time Claude writes or edits a Markdown file, brand-voice checks it against your brand guidelines and signals Claude to fix violations before the file saves. No manual review. No rule reminders in every prompt.
Claude reads the violation list, corrects the file, and retries the write — automatically.
Why brand-voice?
Your brand guidelines live in a doc somewhere. Claude doesn't read them unless you paste them into every prompt. Even then, the rules drift over time.
brand-voice makes the rules structural:
- Works for any company — configure your own vocabulary, voice, and visual identity
- Auto-corrects, doesn't just report — the PostToolUse hook blocks bad writes and triggers a retry
- Covers the full stack — hook for Claude Code, MCP server for on-demand checks, CLI for CI pipelines
- Smart about code — ignores fenced blocks, indented code, inline code spans, and table cells
- Escape hatches — .brand-voice-ignore for whole files, <!-- brand-voice-disable-line --> for individual lines
- Visual identity included — colors, fonts, logo URLs live in the same guidelines file
Install
npm install -g brand-voiceOr run without installing:
npx brand-voice@latest checkRequires Node.js 18+.
Quick Start
Option A — Guided setup in Claude Code (recommended)
Run the setup skill inside any Claude Code session:
/brand-voice-setupThe skill does everything:
- Asks whether you have existing brand docs or want to answer four questions
- Optionally researches your brand automatically via web
- Writes brand-guidelines.md to your project
- Injects a summary block into CLAUDE.md
- Registers the PostToolUse hook in .claude/settings.json
- Registers the MCP server in .mcp.json
After setup, every .md and .mdx file Claude touches is checked automatically.
Option B — Manual setup
# 1. Install
npm install -g brand-voice
# 2. Create brand-guidelines.md in your project root (see schema below)
# 3. Register the hook
brand-voice setupHow It Works
Three components work together:
What gets checked
Code blocks, inline code, indented blocks, and table rows are never checked — only prose.
Shortened. The full README is on GitHub.
Nothing above is checked by us. What we check is on the safety report.
Brand Voice: common questions
- Is Brand Voice MCP server safe?
- Mostly: it is graded B (72/100). Read the Brand Voice safety report
- How do I install Brand Voice?
- It runs on your machine. Copy the Claude Code, Cursor, VS Code or Claude Desktop config from the install section.
- Does Brand Voice need an API key?
- Not as far as the registry entry and our scan can tell: no credentials are declared or required.
- Is Brand Voice maintained?
- The last commit was 123 days ago (2026-07-05). The latest release is v0.1.8.
- How does Brand Voice compare with other MCP servers?
- safety score 72/100 (higher than 37% of 48,243 servers); tools 2 (the typical server has 7); tools that change things 0% (typical: 0%. Fewer write tools means less an agent can break). Full comparison.