Google Ads MCP server

Read from the package source without running it. The installed server may list more.

• gads_account_info

  Get basic info for the current Google Ads account: name, currency, timezone, manager flag, status.

• gads_ad_group_performance

  Ad group performance with campaign context. Optional campaign_id filter. Default last 28 days, enabled ad groups.

• gads_auction_insights

  Auction Insights report: impression share, overlap rate, outranking share, top-of-page %, and absolute top % vs competitors. Optional campaign filter.

• gads_budget_pacing

  Cost vs budget per campaign for the specified period with utilization percentage. Flags over- and under-pacing campaigns. Default last 28 days.

• gads_campaign_assets

  Assets linked to campaigns with field type and status. Shows which extensions are active on which campaigns.

• gads_campaign_audience_targeting

  Audiences attached to campaigns with targeting setting (observation vs targeting) and bid modifier. Shows both inclusion and exclusion lists.

• gads_campaign_performance

  Campaign-level performance: impressions, clicks, CTR, avg CPC, cost, conversions, conv value, CPA, ROAS. Defaults to last 28 days, enabled campaigns, sorted by cost desc.

• gads_conversions_by_campaign

  Conversions and conversion value broken down by campaign × conversion action. Sorted by conversions desc. Default last 28 days.

• gads_device_performance

  Clicks, cost, CTR, conversions, and CPA split by MOBILE / DESKTOP / TABLET per campaign. Default last 28 days.

• gads_geo_performance

  Performance broken down by geographic location (country, region, city). Surfaces top and bottom geo segments by cost and conversions.

• gads_impression_share

  Search Impression Share, Lost IS (Budget), and Lost IS (Rank) per campaign. Identifies whether budget or Quality Score/bid is limiting reach.

• gads_keyword_performance

  Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords.

• gads_list_accounts

  List all Google Ads customer accounts the authenticated user has access to. Useful for finding customer IDs.

• gads_list_assets

  List account-level assets: sitelinks, callouts, structured snippets, images, call extensions, and more. Filter by asset type.

• gads_list_audiences

  List user lists (remarketing audiences, customer match lists) in the account with size, eligibility, and match rate.

• gads_list_budgets

  All campaign budgets with daily/total amount, delivery method (STANDARD/ACCELERATED), period, and whether a recommended budget exists.

• gads_list_campaigns

  List campaigns in the account with name, status, channel type, bidding strategy, and date range. Filter by status (default ENABLED).

• gads_list_conversion_actions

  List all conversion actions configured in the account: name, category, type, whether included in Conversions metric, counting type.

• gads_list_rsas

  List Responsive Search Ads with all headlines, descriptions, Ad Strength rating, and approval status. Filter by campaign or ad group.

• gads_rsa_asset_performance

  Asset-level performance labels (BEST / GOOD / LOW / PENDING / LEARNING) for RSA headlines and descriptions. Identifies which assets to keep, test, or replace.

• gads_run_gaqlwrite action

  Escape hatch: run any raw GAQL query against Google Ads. Use when preset tools don't cover the report shape you need. Docs: developers.google.com/google-ads/api/docs/query/overview

• gads_search_terms_report

  Search terms that triggered ads (the actual user queries, not your keywords). Essential for finding wasted spend and negative keyword candidates. Default last 28 days.

• Code scan13 source files scanned25/25
• –Live reliabilityno gateway calls yet and no remote to proben/a
• –Tool poisoningtools not inspected (local package is not executed); not countedn/a
• Auth qualitystatic API keys via environment variables6/15
• Maintenancelast push 152 days ago8/15
• Maintainer identityregistry namespace matches repository owner; GitHub account older than a year8/10

Safety score

72/100

higher than 38% of 48,273 servers

Tools

22

the typical server has 7

Tools that change things

5%

typical: 0%. Fewer write tools means less an agent can break

GitHub stars

1

more than 65% of 28,534 servers

Downloads a week

80

more than 59% of 11,915 servers with a package

Google Ads: common questions

Is Google Ads MCP server safe?

Mostly: it is graded B (72/100). Read the Google Ads safety report

How do I install Google Ads?

It runs on your machine. Copy the Claude Code, Cursor, VS Code or Claude Desktop config from the install section.

Does Google Ads need an API key?

Yes. The registry entry asks for GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN.

Is Google Ads maintained?

The last commit was 187 days ago (2026-04-29). The latest release is v1.0.1.

What can I use instead of Google Ads?

Servers from other publishers that do the same job: AdLoop MCP server.

How does Google Ads compare with other MCP servers?

safety score 72/100 (higher than 38% of 48,273 servers); tools 22 (the typical server has 7); tools that change things 5% (typical: 0%. Fewer write tools means less an agent can break). Full comparison.