Meta Ads MCP server

meta-ads-mcp

MCP server for the Meta Marketing API v26.0 — 135 tools for managing Facebook & Instagram ad campaigns, audiences, creatives, insights, catalogs, and more.

When to Use

Use this MCP when you need to:

• "Create a new Facebook ad campaign" — use createcampaign, createadset, createad, and createcreative to build a full funnel
• "Check how my ads are performing today" — use getaccountinsights or getcampaigninsights with today's date range
• "Pause all campaigns with ROAS below 2" — use listcampaigns + getcampaigninsights to find underperformers, then updatecampaign to pause
• "Set up A/B test between two ad creatives" — use create_experiment to run a controlled test between ad sets
• "Create a lookalike audience from my customers" — use createcustomaudience, adduserstoaudience, then createlookalike_audience
• "Upload ad images and create a carousel ad" — use uploadimage for each image, then createcreative with carousel format
• "Get a detailed performance report for last 30 days" — use createasyncreport for large date ranges, then getasyncreport to retrieve
• "Search the Facebook Ad Library for competitor ads" — use searchadlibrary to find public ad data
• "Set up automated rules to pause underperforming ads" — use create_rule with conditions like CPA > threshold
• "Manage my product catalog for dynamic ads" — use createcatalog, createfeed, and upload_feed to set up dynamic product ads

Installation

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@mikusnuz/meta-ads-mcp"],
      "env": {
        "META_ADS_ACCESS_TOKEN": "your-access-token",
        "META_AD_ACCOUNT_ID": "123456789",
        "META_APP_ID": "your-app-id",
        "META_APP_SECRET": "your-app-secret",
        "META_BUSINESS_ID": "your-business-id",
        "META_PIXEL_ID": "your-pixel-id"
      }
    }
  }
}

Environment Variables

Tools (135)

Campaign Management (25)

Shortened. The full README is on GitHub.