Google Ads MCP server

• authenticateFree

  MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.

• connectFree

  Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.

• google_ads_accountFree

  Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope). Bulk support: accepts customer_ids for batched execution.

• google_ads_ad_group_createwrite actionFree

  Create an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC. Bulk support: accepts campaign_ids, customer_ids for batched execution.

• google_ads_ad_group_update_statuswrite actionFree

  Pause, enable or remove ad groups. REMOVED is irreversible.

• google_ads_ad_update_statuswrite actionFree

  Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}). Bulk support: accepts customer_ids for batched execution.

• google_ads_adsFree

  List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI. Bulk support: accepts customer_ids for batched execution.

• google_ads_campaign_budget_createwrite actionFree

  Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day). Bulk support: accepts customer_ids for batched execution.

• google_ads_campaign_createwrite actionFree

  Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be created through the API: VIDEO (YouTube) is read-only on Google side, and PERFORMANCE_MAX must be created together with its asset group. Build those two in the Google Ads interface and use this MCP to report on them. Bulk support: accepts budget_ids, merchant_ids, customer_ids for batched execution.

• google_ads_campaign_update_budgetwrite actionFree

  Update the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally). Bulk support: accepts campaign_ids, customer_ids for batched execution.

• google_ads_campaign_update_statuswrite actionFree

  Pause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI.

• google_ads_campaignsFree

  List Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded. Bulk support: accepts customer_ids for batched execution.

• google_ads_changesFree

  Change history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed field mask and the old→new resource. Backed by Google Ads change_event (last 30 days only, per customer). Pass `since`/`until` (YYYY-MM-DD or "YYYY-MM-DD HH:MM:SS") or `days`; for incremental polling pass `since` = the last seen change timestamp. Bulk support: accepts customer_ids for batched execution.

• google_ads_keyword_addFree

  Add positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD. Bulk support: accepts ad_group_ids, customer_ids for batched execution.

• google_ads_keyword_update_bidwrite actionFree

  Update max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50). Bulk support: accepts customer_ids for batched execution.

• google_ads_keyword_update_statuswrite actionFree

  Pause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id). Bulk support: accepts customer_ids for batched execution.

• google_ads_keywords_diagnosticsFree

  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: diagnostics] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

• google_ads_keywords_keywordsFree

  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: keywords] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

• google_ads_keywords_rawFree

  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: raw] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

• google_ads_keywords_search_termsFree

  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: search_terms] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

• google_ads_keywords_statusFree

  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: status] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

• google_ads_list_accountsFree

  List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in `customer_id` on other tools, and `account` to pick the MCC connection when multiple are present. Bulk support: accepts customer_ids for batched execution.

• google_ads_negative_keyword_addFree

  Add negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id). Bulk support: accepts target_ids, customer_ids for batched execution.

• google_ads_performanceFree

  Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day. Bulk support: accepts customer_ids for batched execution.

• google_ads_responsive_search_ad_createwrite actionFree

  Create a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED. Bulk support: accepts ad_group_ids, customer_ids for batched execution.

• google_ads_roasFree

  ROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary. Bulk support: accepts customer_ids for batched execution.

• google_ads_sitelink_createwrite actionFree

  Create sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. A sitelink is a SitelinkAsset (its own link_text + final_url, optionally 2 description lines) linked to the scope — it is NOT the ad's display path (that is path1/path2 on the RSA). link_text <= 25 chars; if you set descriptions you must set BOTH (each <= 35 chars). Google needs at least ~2 sitelinks to actually show them. The created assets are shared in the account library. Bulk support: accepts target_ids, customer_ids for batched execution.

• google_ads_sitelink_removewrite actionFree

  Detach sitelinks from a campaign / account / ad group. Pass the link_resource_name(s) from google_ads_sitelinks. Removes only the association (the shared sitelink asset stays in the account library), so it is reversible by re-attaching. Bulk support: accepts customer_ids for batched execution.

• google_ads_sitelinksFree

  List sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. Use to audit existing sitelinks before creating new ones. Bulk support: accepts customer_ids for batched execution.

• google_ads_statusFree

  Without account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope. Bulk support: accepts customer_ids for batched execution.

• google_ads_todayFree

  Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary. Bulk support: accepts customer_ids for batched execution.

• marketplaceFree

  The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/<slug> link that opens without login.

• report_bugFree

  Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.

• show_versionFree

  Show the current MCP platform and adapter versions.

• toolkit_infoFree

  Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.

• –Code scanremote-only server, no package to scann/a
• Live reliabilityremote reachable in 10648ms; handshake note: MCP handshake timed out after 10000ms12/20
• –Tool poisoningtools not inspected (endpoint requires auth); not countedn/a
• Auth qualityopen endpoint, read-only tools10/15
• Maintenancelast push 63 days ago12/15
• Maintainer identityregistry namespace matches repository owner; GitHub account older than a year9/10

Safety score

72/100

higher than 41% of 3,472 Web search servers

Tools

35

the typical Web search server has 5

Tools that change things

34%

typical: 0%. Fewer write tools means less an agent can break

Uptime

100%

of our recent checks; the typical remote Web search server answers 100%

Response time

77 ms

faster than 91% of 2,237 Web search servers

Google Ads: common questions

Is Google Ads MCP server safe?

Mostly: it is graded B (72/100). Read the Google Ads safety report

How do I install Google Ads?

It runs remotely at api.mcp.ai. Add it to Claude Code, Cursor, VS Code or Claude Desktop with the snippets above, or call it through the mcp.market gateway without installing anything.

Does Google Ads need an API key?

Not as far as the registry entry and our scan can tell: no credentials are declared or required.

Is Google Ads maintained?

The last commit was 64 days ago (2026-08-30). The latest release is v0.1.0.

Is Google Ads up?

100% of our last 28 checks got an answer. We check remote servers about four times a day.

What can I use instead of Google Ads?

Servers from other publishers that do the same job: Pubmed MCP server, Google Maps MCP Server and SerpApi MCP server.

How does Google Ads compare with other Web search MCP servers?

safety score 72/100 (higher than 41% of 3,472 Web search servers); tools 35 (the typical Web search server has 5); tools that change things 34% (typical: 0%. Fewer write tools means less an agent can break). Full comparison.