Microsoft Ads MCP by InsightfulPipe MCP server

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

MCP Server URL

https://microsoft-ads.insightfulmcp.com/

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

• Query Bing Ads performance using natural language
• Analyze keyword and audience performance
• Generate detailed performance reports
• Track ROAS across Microsoft Search Network
• Get AI recommendations for campaign optimization

Installation

Claude

1. Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
3. Paste the URL and click Add
4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "microsoft-ads": {
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

Shortened. The full README is on GitHub.