Google Ads MCP by InsightfulPipe MCP server

Google Ads MCP Server by Insightful Pipe

Connect Google Ads to AI assistants for advertising analytics and campaign management.

Part of the Insightful Pipe MCP Server Collection — Connect your Google Ads account to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol (MCP). Analyze campaigns, optimize ad spend, and get AI-driven insights directly in your conversations.

MCP Server URL

https://google-ads.insightfulmcp.com/

What is Google Ads MCP?

Google Ads MCP is a remote Model Context Protocol server that enables AI assistants to interact with your Google Ads data. This MCP integration allows you to:

• Query campaign performance metrics using natural language
• Analyze ad group and keyword performance
• Get AI-powered recommendations for campaign optimization
• Monitor ROAS, CTR, CPC, and conversion metrics
• Create and manage campaigns, ad groups, and keywords
• Execute custom GAQL queries for advanced reporting

Installation

Claude

1. Copy the MCP Server URL: https://google-ads.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://google-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-ads https://google-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "google-ads": {
      "url": "https://google-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Gemini CLI

gemini mcp add --transport http google-ads https://google-ads.insightfulmcp.com/

Available Actions

99 actions: 37 read, 62 write.

Read Actions (37)

Show all 37 read actions

Shortened. The full README is on GitHub.