Personal Brand MCP server
Positioning framework, per-platform bio auditing, 4-pillar content system, growth-signal reads.
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If you have run it, two minutes of your experience saves the next person an afternoon.
Personal Brand tools (7)
write = sends, deletes, buys or postsRead from the package source without running it. The installed server may list more.
audit_bioAudit a profile bio: character limits per platform, hype titles vs receipts, title-first openers, missing outcome language. Platforms: tiktok, instagram, linkedin, x, youtube. Returns PASS/NEEDS WORK with a rewrite recipe.
get_bio_rulesBio architecture per platform: what the first line must do, character priorities, CTA shape. Platforms: tiktok, instagram, linkedin, x, youtube.
get_content_pillarsThe 4-pillar content system (receipts ~30%, method ~40%, story ~20%, conversion ~10%) with what each pillar does, its failure mode, and the portfolio rules.
get_full_packThe complete personal-brand library in one payload: positioning, bio rules, pillars, platform strategy, signal reads.
get_platform_strategyThe strategic role of each platform (tiktok=reach, instagram=trust, linkedin=authority, x=network, youtube=compounding, newsletter=owned) with conversion path, cadence floor, and the watch-out.
get_positioning_frameworkThe niche-statement formula (WHO x OUTCOME x HOW x RECEIPT) with the four checks, anti-patterns, the proof-inventory process, and the moat check. Positioning is upstream of every other brand decision.
interpret_growth_signalInterpret a growth pattern: views_high_followers_flat, followers_high_engagement_low, saves_high_shares_low, dms_high_sales_low, reach_stuck_engagement_high. Returns what it means and the fix order.
Public scan report
scanner v0.1.9 · 2026-09-25 · same rubric, same numbers if you re-run it
- Code scan3 source files scanned25/25
- –Live reliabilityno gateway calls yet and no remote to proben/a
- –Tool poisoningtools not inspected (local package is not executed); not countedn/a
- Auth qualitylocal package, no credentials required12/15
- Maintenancelast push 73 days ago12/15
- Maintainer identityregistry namespace matches repository owner6/10
How Personal Brand compares
Against every graded MCP server, from our own scans and uptime checks. Updated after each scan run.
- Safety score
- 85/100
- higher than 70% of 48,255 servers
- Tools
- 7
- the typical server has 7
- Tools that change things
- 0%
- typical: 0%. Fewer write tools means less an agent can break
What its tools let an agent do: 7 read
Install Personal Brand in Claude Code, Cursor or VS Code
Runs npx -y personal-brand-mcp on your machine. Read the scan report first; the gateway never runs local packages.
claude mcp add personal-brand-mcp -- npx -y personal-brand-mcp
What the publisher says
From the Personal Brand repository's README, as published. We do not edit it. Read it on GitHub
Personal Brand MCP
Positioning, bios, content pillars, platform strategy — the frameworks for building an audience that buys, not just watches.
Disclaimer. Structured positioning frameworks from documented practice. Growth varies with consistency, proof quality, and niche.
Why This Exists
Every creator's AI assistant gets asked the same four questions: who is my content for, what should my bio say, what should I post, and which platform matters. Most agents answer with vibes. This MCP answers with frameworks and audits — and it refuses to let positioning outrun proof.
The house rule: positioning without receipts is a costume.
7 Tools
Install
npx personal-brand-mcp # once published to npm
# or from source:
git clone https://github.com/closermethod/personal-brand-mcp && cd personal-brand-mcp && npm i && npm run build && node dist/main.jsClaude Desktop config:
{ "mcpServers": { "personal-brand": { "command": "npx", "args": ["personal-brand-mcp"] } } }The Family
Get positioned (this one) → get seen (content-hooks-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub
Built By
Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
Nothing above is checked by us. What we check is on the safety report.
Personal Brand: common questions
- Is Personal Brand MCP server safe?
- Yes, by our scan: it is graded A (85/100). Read the Personal Brand safety report
- How do I install Personal Brand?
- It runs on your machine. Copy the Claude Code, Cursor, VS Code or Claude Desktop config from the install section.
- Does Personal Brand need an API key?
- Not as far as the registry entry and our scan can tell: no credentials are declared or required.
- Is Personal Brand maintained?
- The last commit was 113 days ago (2026-07-14). The latest release is v1.0.1.
- How does Personal Brand compare with other MCP servers?
- safety score 85/100 (higher than 70% of 48,255 servers); tools 7 (the typical server has 7); tools that change things 0% (typical: 0%. Fewer write tools means less an agent can break). Full comparison.