Ainative Gtm MCP server

Read from the package source without running it. The installed server may list more.

• gads_add_audience_to_ad_group

  Attach an audience segment (user_list resource) to an ad group. mode=OBSERVATION measures the audience without restricting reach; mode=TARGETING restricts serving to it. Refs #5764.

• gads_add_call_extensionwrite action

  Create a call asset (phone number) and attach it to a campaign so ads can show a call button. Refs #5764.

• gads_add_calloutwrite action

  Create a callout asset (short promotional phrase, e.g. "Free 7-Day Trial") and attach it to a campaign. Refs #5764.

• gads_add_geo_target

  Add a geographic target (or exclusion) to a campaign, using PRESENCE-only targeting by

• gads_add_language_target

  Add a language target to a campaign so ads serve to users with that language setting. Common language constant ids: 1000=English, 1003=Spanish, 1001=German, 1002=French. Refs #5764.

• gads_add_negative_keyword

  Add a negative keyword at the CAMPAIGN level (blocks the term across the campaign). Refs #5743.

• gads_add_negative_placement

  Add a negative PLACEMENT (website URL or mobile app) exclusion to a campaign so ads never serve there.

• gads_add_sitelinkwrite action

  Create a sitelink asset (link text + final URL, optional 2 description lines) and attach it to a campaign. Refs #5764.

• gads_add_structured_snippetwrite action

  Create a structured snippet asset (a header like "Services" or "Types" + up to 10 values) and attach it to a campaign. Refs #5764.

• gads_audit_conversion_goals

  Audit all Google Ads conversion goals — find misconfigured counting types, inactive conversions, and conversions with no recent activity. Returns a prioritized fix list.

• gads_create_ad_groupwrite action

  Create an ad group inside a campaign. Refs #5740.

• gads_create_campaignwrite action

  Create a NEW Google Ads campaign with its own dedicated budget. Handles the full

• gads_create_conversion_actionwrite action

  Create an offline conversion action (type UPLOAD_CLICKS) for importing real outcomes — e.g.

• gads_create_html5_adwrite action

  Create an HTML5 display upload ad (DisplayUploadAd, HTML5_UPLOAD_AD) in a DISPLAY ad group

• gads_create_keywordwrite action

  Add a keyword to an ad group. Use this to move high-performing keywords between campaigns.

• gads_create_pmax_campaignwrite action

  ONE-CALL Performance Max "campaign builder": creates a PERFORMANCE_MAX campaign + dedicated

• gads_create_responsive_display_adwrite action

  Create a Responsive Display Ad in a DISPLAY ad group from uploaded image assets + text.

• gads_create_responsive_search_adwrite action

  Create a Responsive Search Ad in an ad group. 3–15 headlines (≤30 chars), 2–4 descriptions

• gads_get_account_performance

  Get top-level Google Ads account performance — impressions, clicks, cost, conversions for a date range. Quick health check for ad spend efficiency.

• gads_list_conversion_actions

  List all Google Ads conversion actions for the account — name, ID, counting type, status, and category. Use this to audit which conversions are set up and how they are counted.

• gads_list_recommendation_subscriptions

  List Google Ads auto-apply recommendation subscriptions (type + status). ENABLED means that recommendation

• gads_pause_campaign

  Pause a Google Ads campaign. Stops all ad serving immediately.

• gads_remove_campaign_criterionwrite action

  Remove a campaign-level criterion (targeted location/geo, placement, or keyword) by its criterion ID.

• gads_remove_keywordwrite action

  Remove (pause) a keyword from an ad group.

• gads_request_ad_review

  Request re-review (appeal) of a disapproved or approved-limited ad via the API. Uses the

• gads_searchwrite action

  Run a read-only GAQL query and return rows — for looking up campaign/budget/ad_group/criterion

• gads_set_ad_group_bid

  Set the default max CPC bid (USD) on an existing ad group. Use to raise/lower delivery on a specific ad group under Manual CPC / Maximize Clicks. Refs #5764.

• gads_set_ad_status

  Set an individual ad's status to ENABLED, PAUSED, or REMOVED (ad_group_ad). Use to pause a throttled/underperforming ad or remove a rejected one without touching the ad group. Refs #5764.

• gads_set_bidding_strategy

  Change an existing campaign's bidding strategy (MAXIMIZE_CLICKS, MAXIMIZE_CONVERSIONS,

• gads_set_campaign_status

  Set a Google Ads campaign status to ENABLED or PAUSED. Use ENABLED to (re)enable a paused

• gads_set_conversion_goal_inclusion

  Control whether a conversion action counts toward the primary "Conversions" metric (and thus Smart Bidding).

• gads_set_keyword_bid

  Set the max CPC bid (USD) on a specific keyword (ad group criterion). Refs #5764.

• gads_set_presence_only

  Set a campaign to PRESENCE-only geo targeting (target users physically IN the targeted

• gads_set_recommendation_subscription

  Turn Google Ads auto-apply recommendations ON or OFF. Set enabled=false to PAUSE (stop auto-applying —

• gads_update_campaign_budgetwrite action

  Update the daily budget of a Google Ads campaign. Provide the campaign budget ID (from the campaign) and the new daily amount in dollars. Use to scale spend up or down.

• gads_update_conversion_countingwrite action

  Update the counting type of a Google Ads conversion action. Common fix: change counting_type from MANY_PER_CLICK to ONE_PER_CLICK for purchase conversions to avoid inflated counts.

• gads_upload_click_conversionwrite action

  Upload an OFFLINE click conversion keyed by gclid — the attribution backbone that ties a real

• gads_upload_image_assetwrite action

  Upload an image file from local disk as a Google Ads image Asset (for Display banners /

• gads_upload_media_bundlewrite action

  Upload an HTML5 ad ZIP file from disk as a Google Ads MEDIA_BUNDLE asset (for HTML5 display

• gtm_audit_container

  Comprehensive container audit — finds broken tags, duplicate tags, misfiring conversion tags, tags missing triggers, and tags firing too broadly. Returns a health score 0–100.

• gtm_create_triggerwrite action

  Create a new trigger in a GTM workspace

• gtm_create_versionwrite action

  Create a container version from current workspace changes

• gtm_delete_tagwrite action

  Delete a GTM tag from a workspace

• gtm_find_misfiring_conversion_tags

  Find conversion/purchase tags that are firing too broadly (e.g. on All Pages instead of a specific event). This is the most common GTM billing/analytics issue.

• gtm_fix_conversion_tag_trigger

  Fix a misfiring conversion tag by replacing its broad trigger (e.g. All Pages) with a specific Custom Event trigger. Creates the new trigger if needed.

• gtm_get_container

  Get details of a specific GTM container

• gtm_get_tag

  Get full configuration of a specific GTM tag

• gtm_get_trigger

  Get full configuration of a specific GTM trigger

• gtm_get_workspace_status

  Get pending (unsaved) changes in a workspace before publishing

• gtm_list_accounts

  List all GTM accounts accessible to the service account

• gtm_list_containers

  List all containers in a GTM account

• gtm_list_tags

  List all tags in a GTM workspace

• gtm_list_triggers

  List all triggers in a GTM workspace

• gtm_list_workspaces

  List workspaces in a GTM container

• gtm_publishwrite action

  Publish the current workspace — makes all changes live immediately

• gtm_update_tagwrite action

  Update an existing GTM tag (e.g. fix its trigger, rename it, update parameters)

• gtm_update_triggerwrite action

  Update an existing GTM trigger

• Code scan23 source files scanned25/25
• –Live reliabilityno gateway calls yet and no remote to proben/a
• –Tool poisoningtools not inspected (local package is not executed); not countedn/a
• Auth qualitystatic API keys via environment variables6/15
• Maintenancelast push 54 days ago12/15
• Maintainer identityregistry namespace matches repository owner; GitHub account older than a year9/10

Ainative Gtm: common questions

Is Ainative Gtm MCP server safe?

Mostly: it is graded B (80/100). Read the Ainative Gtm safety report

How do I install Ainative Gtm?

It runs on your machine. Copy the Claude Code, Claude Desktop or Cursor config from the install section.

Does Ainative Gtm need an API key?

Yes. The registry entry asks for GOOGLE_ADS_DEVELOPER_TOKEN, GTM_SERVICE_ACCOUNT_KEY_PATH.

Is Ainative Gtm maintained?

The last commit was 55 days ago (2026-08-01). The latest release is v0.4.2.