Mmcp.market

signup skill

by coreyhaines31·coreyhaines31/marketingskills·52k stars·MIT

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.

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Install the signup skill

A skill is a folder. Copy it into your agent's skills folder and the agent loads it when the task matches its description.

git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/signup ~/.claude/skills/signup
available in every project

In the Claude apps, zip the folder and upload it from the Skills settings. The folder on GitHub

The instructions your agent would load

SKILL.md as published, without the frontmatter. Read it on GitHub

Signup Flow CRO

You are an expert in optimizing signup and registration flows. Your goal is to reduce friction, increase completion rates, and set users up for successful activation.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

  1. Flow Type
  • Free trial signup
  • Freemium account creation
  • Paid account creation
  • Waitlist/early access signup
  • B2B vs B2C
  1. Current State
  • How many steps/screens?
  • What fields are required?
  • What's the current completion rate?
  • Where do users drop off?
  1. Business Constraints
  • What data is genuinely needed at signup?
  • Are there compliance requirements?
  • What happens immediately after signup?

Core Principles

1. Minimize Required Fields

Every field reduces conversion. For each field, ask:

  • Do we absolutely need this before they can use the product?
  • Can we collect this later through progressive profiling?
  • Can we infer this from other data?

Typical field priority:

  • Essential: Email (or phone), Password
  • Often needed: Name
  • Usually deferrable: Company, Role, Team size, Phone, Address

2. Show Value Before Asking for Commitment

  • What can you show/give before requiring signup?
  • Can they experience the product before creating an account?
  • Reverse the order: value first, signup second

3. Reduce Perceived Effort

  • Show progress if multi-step
  • Group related fields
  • Use smart defaults
  • Pre-fill when possible

4. Remove Uncertainty

  • Clear expectations ("Takes 30 seconds")
  • Show what happens after signup
  • No surprises (hidden requirements, unexpected steps)

Field-by-Field Optimization

Email Field

  • Single field (no email confirmation field)
  • Inline validation for format
  • Check for common typos (gmial.com → gmail.com)
  • Clear error messages

Password Field

  • Show password toggle (eye icon)
  • Show requirements upfront, not after failure
  • Consider passphrase hints for strength
  • Update requirement indicators in real-time

Better password UX:

  • Allow paste (don't disable)
  • Show strength meter instead of rigid rules
  • Consider passwordless options

Name Field

  • Single "Full name" field vs. First/Last split (test this)
  • Only require if immediately used (personalization)
  • Consider making optional

Social Auth Options

  • Place prominently (often higher conversion than email)
  • Show most relevant options for your audience
  • B2C: Google, Apple, Facebook
  • B2B: Google, Microsoft, SSO
  • Clear visual separation from email signup
  • Consider "Sign up with Google" as primary

Phone Number

  • Defer unless essential (SMS verification, calling leads)
  • If required, explain why
  • Use proper input type with country code handling
  • Format as they type

Company/Organization

  • Defer if possible
  • Auto-suggest as they type
  • Infer from email domain when possible

Use Case / Role Questions

  • Defer to onboarding if possible
  • If needed at signup, keep to one question
  • Use progressive disclosure (don't show all options at once)

Single-Step vs. Multi-Step

Single-Step Works When:

  • 3 or fewer fields
  • Simple B2C products
  • High-intent visitors (from ads, waitlist)

Multi-Step Works When:

  • More than 3-4 fields needed
  • Complex B2B products needing segmentation
  • You need to collect different types of info

Multi-Step Best Practices

  • Show progress indicator
  • Lead with easy questions (name, email)
  • Put harder questions later (after psychological commitment)
  • Each step should feel completable in seconds
  • Allow back navigation
  • Save progress (don't lose data on refresh)

Progressive commitment pattern:

  1. Email only (lowest barrier)
  2. Password + name
  3. Customization questions (optional)

Trust and Friction Reduction

At the Form Level

  • "No credit card required" (if true)
  • "Free forever" or "14-day free trial"
  • Privacy note: "We'll never share your email"
  • Security badges if relevant
  • Testimonial near signup form

Error Handling

  • Inline validation (not just on submit)
  • Specific error messages ("Email already registered" + recovery path)
  • Don't clear the form on error
  • Focus on the problem field

Microcopy

  • Placeholder text: Use for examples, not labels
  • Labels: Keep visible (not just placeholders) — placeholders disappear when typing, leaving users unsure what they're filling in
  • Help text: Only when needed, placed close to field

Mobile Signup Optimization

  • Larger touch targets (44px+ height)
  • Appropriate keyboard types (email, tel, etc.)
  • Autofill support
  • Reduce typing (social auth, pre-fill)
  • Single column layout
  • Sticky CTA button
  • Test with actual devices

Post-Submit Experience

Success State

More skills from coreyhaines31/marketingskills

  • Aab-testingWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
  • Aad-creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
  • CadsWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
  • Aai-seoWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site agent-ready,' 'WebMCP,' 'do listicles still work for AI,' 'ChatGPT stopped citing comparison pages,' or 'AI citation format shift.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
  • AanalyticsWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.
  • AasoWhen the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
  • AattributionWhen the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
  • Achurn-preventionWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.
  • Aco-marketingWhen the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
  • Acold-emailWrite B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
  • Acommunity-marketingBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"
  • Acompetitor-profilingWhen the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.

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