Mmcp.market

emails skill

by coreyhaines31·coreyhaines31/marketingskills·52k stars·MIT

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.

A100/100content scan

Is the emails skill safe?

Clean: nothing in its files matched our rules. We read 5 files in the folder on 2026-09-28.

No findings.

Install the emails skill

A skill is a folder. Copy it into your agent's skills folder and the agent loads it when the task matches its description.

git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/emails ~/.claude/skills/emails
available in every project

In the Claude apps, zip the folder and upload it from the Skills settings. The folder on GitHub

The instructions your agent would load

SKILL.md as published, without the frontmatter. Read it on GitHub

Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

  1. Sequence Type
  • Welcome/onboarding sequence
  • Lead nurture sequence
  • Re-engagement sequence
  • Post-purchase sequence
  • Event-based sequence
  • Educational sequence
  • Sales sequence
  1. Audience Context
  • Who are they?
  • What triggered them into this sequence?
  • What do they already know/believe?
  • What's their current relationship with you?
  1. Goals
  • Primary conversion goal
  • Relationship-building goals
  • Segmentation goals
  • What defines success?

Core Principles

1. One Email, One Job

  • Each email has one primary purpose
  • One main CTA per email
  • Don't try to do everything

2. Value Before Ask

  • Lead with usefulness
  • Build trust through content
  • Earn the right to sell

3. Relevance Over Volume

  • Fewer, better emails win
  • Segment for relevance
  • Quality > frequency

4. Clear Path Forward

  • Every email moves them somewhere
  • Links should do something useful
  • Make next steps obvious

Email Sequence Strategy

Sequence Length

  • Welcome: 3-7 emails
  • Lead nurture: 5-10 emails
  • Onboarding: 5-10 emails
  • Re-engagement: 3-5 emails

Depends on:

  • Sales cycle length
  • Product complexity
  • Relationship stage

Timing/Delays

  • Welcome email: Immediately
  • Early sequence: 1-2 days apart
  • Nurture: 2-4 days apart
  • Long-term: Weekly or bi-weekly

Consider:

  • B2B: Avoid weekends
  • B2C: Test weekends
  • Time zones: Send at local time

Subject Line Strategy

  • Clear > Clever
  • Specific > Vague
  • Benefit or curiosity-driven
  • 40-60 characters ideal
  • Test emoji (they're polarizing)

Patterns that work:

  • Question: "Still struggling with X?"
  • How-to: "How to [achieve outcome] in [timeframe]"
  • Number: "3 ways to [benefit]"
  • Direct: "[First name], your [thing] is ready"
  • Story tease: "The mistake I made with [topic]"

Preview Text

  • Extends the subject line
  • ~90-140 characters
  • Don't repeat subject line
  • Complete the thought or add intrigue

Sequence Types Overview

Welcome Sequence (Post-Signup)

Length: 5-7 emails over 12-14 days Goal: Activate, build trust, convert

Key emails:

  1. Welcome + deliver promised value (immediate)
  2. Quick win (day 1-2)
  3. Story/Why (day 3-4)
  4. Social proof (day 5-6)
  5. Overcome objection (day 7-8)
  6. Core feature highlight (day 9-11)
  7. Conversion (day 12-14)

Lead Nurture Sequence (Pre-Sale)

Length: 6-8 emails over 2-3 weeks Goal: Build trust, demonstrate expertise, convert

Key emails:

  1. Deliver lead magnet + intro (immediate)
  2. Expand on topic (day 2-3)
  3. Problem deep-dive (day 4-5)
  4. Solution framework (day 6-8)
  5. Case study (day 9-11)
  6. Differentiation (day 12-14)
  7. Objection handler (day 15-18)
  8. Direct offer (day 19-21)

Re-Engagement Sequence

Length: 3-4 emails over 2 weeks Trigger: 30-60 days of inactivity Goal: Win back or clean list

Key emails:

  1. Check-in (genuine concern)
  2. Value reminder (what's new)
  3. Incentive (special offer)
  4. Last chance (stay or unsubscribe)

Onboarding Sequence (Product Users)

Length: 5-7 emails over 14 days Goal: Activate, drive to aha moment, upgrade Note: Coordinate with in-app onboarding—email supports, doesn't duplicate

Key emails:

  1. Welcome + first step (immediate)
  2. Getting started help (day 1)
  3. Feature highlight (day 2-3)
  4. Success story (day 4-5)
  5. Check-in (day 7)
  6. Advanced tip (day 10-12)
  7. Upgrade/expand (day 14+)

For detailed templates: See references/sequence-templates.md

Email Types by Category

Onboarding Emails

  • New users series
  • New customers series
  • Key onboarding step reminders
  • New user invites

Retention Emails

  • Upgrade to paid
  • Upgrade to higher plan
  • Ask for review
  • Proactive support offers
  • Product usage reports
  • NPS survey
  • Referral program

Billing Emails

  • Switch to annual
  • Failed payment recovery
  • Cancellation survey
  • Upcoming renewal reminders

More skills from coreyhaines31/marketingskills

  • Aab-testingWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
  • Aad-creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
  • CadsWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
  • Aai-seoWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site agent-ready,' 'WebMCP,' 'do listicles still work for AI,' 'ChatGPT stopped citing comparison pages,' or 'AI citation format shift.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
  • AanalyticsWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.
  • AasoWhen the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
  • AattributionWhen the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
  • Achurn-preventionWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.
  • Aco-marketingWhen the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
  • Acold-emailWrite B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
  • Acommunity-marketingBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"
  • Acompetitor-profilingWhen the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.

All agent skills → · MCP servers