Mmcp.market

seo-plan skill

by AgriciDaniel·AgriciDaniel/claude-seo·18k stars·MIT

Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".

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Install the seo-plan skill

A skill is a folder. Copy it into your agent's skills folder and the agent loads it when the task matches its description. 

git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git /tmp/claude-seo
mkdir -p ~/.claude/skills
cp -r /tmp/claude-seo/skills/seo-plan ~/.claude/skills/seo-plan
available in every project

In the Claude apps, zip the folder and upload it from the Skills settings. The folder on GitHub

The instructions your agent would load

SKILL.md as published, without the frontmatter. Read it on GitHub

Strategic SEO Planning

Process

1. Discovery

  • Business type, target audience, competitors, goals
  • Current site assessment (if exists)
  • Budget and timeline constraints
  • Key performance indicators (KPIs)

2. Competitive Analysis

  • Identify top 5 competitors
  • Analyze their content strategy, schema usage, technical setup
  • Identify keyword gaps and content opportunities
  • Assess their E-E-A-T signals
  • Estimate their domain authority

3. Architecture Design

  • Load industry template from assets/ directory
  • Design URL hierarchy and content pillars
  • Plan internal linking strategy
  • Sitemap structure with quality gates applied
  • Information architecture for user journeys

4. Content Strategy

  • Content gaps vs competitors
  • Page types and estimated counts
  • Blog/resource topics and publishing cadence
  • E-E-A-T building plan (author bios, credentials, experience signals)
  • Content calendar with priorities

5. Technical Foundation

  • Hosting and performance requirements
  • Schema markup plan per page type
  • Core Web Vitals baseline targets
  • AI search readiness requirements
  • Mobile-first considerations

6. Implementation Roadmap (4 phases)

Phase 1: Foundation (weeks 1-4)

  • Technical setup and infrastructure
  • Core pages (home, about, contact, main services)
  • Essential schema implementation
  • Analytics and tracking setup

Phase 2: Expansion (weeks 5-12)

  • Content creation for primary pages
  • Blog launch with initial posts
  • Internal linking structure
  • Local SEO setup (if applicable)

Phase 3: Scale (weeks 13-24)

  • Advanced content development
  • Link building and outreach
  • GEO optimization
  • Performance optimization

Phase 4: Authority (months 7-12)

  • Thought leadership content
  • PR and media mentions
  • Advanced schema implementation
  • Continuous optimization

Industry Templates

Load from assets/ directory:

  • saas.md: SaaS/software companies
  • local-service.md: Local service businesses
  • ecommerce.md: E-commerce stores
  • publisher.md: Content publishers/media
  • agency.md: Agencies and consultancies
  • generic.md: General business template

Output

Deliverables

  • SEO-STRATEGY.md: Complete strategic plan
  • COMPETITOR-ANALYSIS.md: Competitive insights
  • CONTENT-CALENDAR.md: Content roadmap
  • IMPLEMENTATION-ROADMAP.md: Phased action plan
  • SITE-STRUCTURE.md: URL hierarchy and architecture

KPI Targets

Success Criteria

  • Clear, measurable goals per phase
  • Resource requirements defined
  • Dependencies identified
  • Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseolabsgooglecompetitorsdomain and dataforseolabsgoogledomainintersection for real competitive intelligence, dataforseolabsbulktrafficestimation for traffic estimates, kwdatagoogleadssearchvolume and dataforseolabsbulkkeyworddifficulty for keyword research, and businessdatabusinesslistings_search for local business data.

Error Handling

More skills from AgriciDaniel/claude-seo

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  • Aseo-dataforseoLive SEO data via DataForSEO MCP server: SERP analysis, keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis, competitor and content analysis, business listings, AI visibility (LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "AI visibility check", or "real search data".

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