Blawgy MCP server

Blawgy MCP server

Run your blog from Claude, ChatGPT, Cursor or your own agent.

Blawgy researches keywords, writes SEO articles and publishes them to your site (WordPress, Shopify, Webflow, Wix, Framer, Ghost, Duda or your own API) on a schedule. This MCP server gives an AI agent everything the dashboard can do. Read your Search Console traffic, run keyword research, build and reorder the content plan, write and edit articles, draft and approve updates to live posts, change images, products, locations and settings, manage guardrails, webhooks and your team.

This repo holds the public listing (README, server.json, logo). The server itself runs inside Blawgy and is not open source.

Endpoint https://app.blawgy.com/mcp (Streamable HTTP) Auth OAuth 2.1 with PKCE and dynamic client registration, or an API key as a bearer token Plans every paid Blawgy plan, including clients of white-label partners Docs blawgy.com/mcp and the help article

Connect

Claude (web, desktop, mobile)

Customize, then Connectors, then Add custom connector. Name it Blawgy, paste the server URL, press Connect and sign in with your Blawgy account. Pick the sites and whether the connection can write. On Team and Enterprise plans an owner adds it under Organization settings. To use an API key instead, paste Authorization and Bearer under Request headers.

Claude Code

claude mcp add --transport http blawgy https://app.blawgy.com/mcp
claude mcp login blawgy     # or run /mcp inside a session

With an API key, no sign-in needed

claude mcp add --transport http blawgy https://app.blawgy.com/mcp \
  --header "Authorization: Bearer blk_live_..."

Shared with your repo in .mcp.json (--scope project)

{
  "mcpServers": {
    "blawgy": {
      "type": "http",
      "url": "https://app.blawgy.com/mcp",
      "headers": { "Authorization": "Bearer ${BLAWGY_API_KEY}" }
    }
  }
}

ChatGPT

Settings, then Connectors, then Advanced settings, turn on Developer mode, press Create. Name it Blawgy, paste the server URL, choose OAuth, sign in. ChatGPT only supports OAuth, so keys do not work there. Developer mode on Plus and Pro is read only. Writing, publishing and settings changes need a Business, Enterprise or Edu workspace with Developer mode enabled by an admin.

Cursor

.cursor/mcp.json in a project, or ~/.cursor/mcp.json for every project. Leave out headers and Cursor prompts you to sign in.

{
  "mcpServers": {
    "blawgy": { "url": "https://app.blawgy.com/mcp" }
  }
}

With an API key

{
  "mcpServers": {
    "blawgy": {
      "url": "https://app.blawgy.com/mcp",
      "headers": { "Authorization": "Bearer ${env:BLAWGY_API_KEY}" }
    }
  }
}

VS Code and GitHub Copilot

.vscode/mcp.json, or run MCP: Add Server from the command palette.

{
  "inputs": [
    { "type": "promptString", "id": "blawgy-key", "description": "Blawgy API key", "password": true }
  ],
  "servers": {
    "blawgy": {
      "type": "http",
      "url": "https://app.blawgy.com/mcp",
      "headers": { "Authorization": "Bearer ${input:blawgy-key}" }
    }
  }
}

Drop inputs and headers to sign in with OAuth instead.

Windsurf (Devin Desktop)

~/.config/devin/mcpconfig.json (Windows %APPDATA%\devin\mcpconfig.json), or Cascade's menu, Open MCP config file.

{
  "mcpServers": {
    "blawgy": {
      "serverUrl": "https://app.blawgy.com/mcp",
      "headers": { "Authorization": "Bearer blk_live_..." }
    }
  }
}

Gemini CLI

gemini mcp add --transport http blawgy https://app.blawgy.com/mcp
/mcp auth blawgy

or with a key, gemini mcp add --transport http --header "Authorization: Bearer blklive..." blawgy https://app.blawgy.com/mcp.

Codex CLI

Shortened. The full README is on GitHub.